OK, that's not strictly true. But Lisa "10x10" Salem (she'd kill me if she knew I was bandying that about as her alias) ponders an interesting question based around the band's latest project in her
Pollinate blog on the workbook project.
Basically:
"When Radiohead launched their follow-up remix competition for ‘Reckoner’
they supplied these numbers (of user interactivity levels) in their
newsletter for how the previous competition had gone:
- Unique visitors: 6,193,776
- Number of mixes: 2,252
- Number of votes: 461,090
- Number of track listens: 1,745,304
These numbers roughly translate as:
- 0.04% of individuals entered their own remixes (4 in every 10,000 people)
- 7.4% voted on their favorites tracks (740 people in 10,000) and
- 28.2% (2820 in 10,000) listened to those tracks.
Moreover, about 35% did something. 65% did nothing
other than check out the site. And yet Radiohead happily described
these stats as a huge success for their competition."
So how does this impact on you, the lowly filmmaker? Well check out her post to find out more.